explain the process of the comprehensive strategic management model

Strategy is not simply about “competing for today”; it is also concerned with “competing for tomorrow.” This dynamic concept of strategy involves establishing objectives for the future and determining how they will be achieved. vii. Some organizations even develop a videotape to explain the mission statement and how it was developed. Analysis of the external business environment. f. Winning a stronger foothold in international markets, h. Gaining a sustainable competitive advantage, and. It is always incumbent on management to evaluate the organisation’s performance and progress. Along with specifying Effort and Impact, we believe now is the right time to look for suitable metrics to accurately measure goal success. Establishing strategy-supportive policies and operating procedures. Exerting the internal leadership needed to drive implementation forward and to keep improving on how the strategy is being executed. The strategy implementation requires the company to divide various plans, sub- plans, project implementation, budget formulation, allocation of resources and functional plans. It deals with making and implementing decisions about future direction of an organisation. Analysis of the External Business Environment: The second step in the formulation of a strategy is an analysis of the external business environment. Here the company carries out the environmental and organisational appraisal and SWOT analysis in order to find out the different opportunities and threats as well to ascertain their strength and weaknesses so that they can avail the opportunities and ward off the threats. Share Your Word File Comprehensive strategic management model. It's the quickest road to success. So, the strategists should examine whether –, (i) The strategy is relevant to the mission of the company or not, (ii) The strategy is helpful to accomplish the long-term objectives or not, (iii) The strategy is fit to the strategic strengths and weaknesses of the company or not. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them. It is said that “if you want to have zero results, decide no objectives.” Objectives convert managerial statements of strategic vision and business mission into “specific performance target” —the results and outcomes the organisation wants to achieve. It coordinates the efforts of employees at all levels. Strategic Management, Process, What is, Strategic Management Process. Employers, employees, and stakeholders in a company all play a pivotal role in the strategic planning process. The form’s mission is more specific and shorter term. Planning without control has little operational value. Companywide objectives are broken down into specific targets for each organisational unit and lower-level managers are held accountable for achieving them. vi. The firm must analyse its strengths and weaknesses. The ‘strategic management process’ is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns. Look for 80-20 relationships: is there a child goal where putting in 20% of the work would effectuate 80% of the desired effect on the achievement of the parent goal? Allocating company resources so that organisational units have sufficient people and funds to do their work successfully. This helps in developing a consistent set of policies and programmes and helps the employees to achieve organisational objectives. Strategic Choice is concerned with the selection of the best strategy among alternatives. Analysis of Organisational Goals and Objectives: A firm’s vision, mission, and strategic objectives must be analysed to get competitive advantages. Strategic management is a process of analyzing the major initiatives that contain resources and performance in external environments, which a firm's top management manages on behalf of the company owners. It may not be possible to draw a clear line of difference between each phase, and the change-over from one phase to another is gradual.

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